VIVA Porcelain raises the flag of Algerian industry at Batimatec 2025 and unveils a unique product with exclusive dimensions

Algiers – On April 6, 2025, the Algerian company VIVA Porcelain took another step toward leadership in the porcelain tile industry with a remarkable presence at the International Building, Construction, and Public Works Exhibition (Batimatec 2025). The company drew attention through the high quality of its products, its commitment to creativity and innovation, and by unveiling a product with dimensions never before seen on the national market.

VIVA Porcelain emphasized its vision of excellence by showcasing new models of 100% locally manufactured porcelain tiles produced at its state-of-the-art facility in Mascara, with a production capacity of up to 14,000 m² per day. This achievement reinforces the notion that Algerian industry is capable of standing strong both locally and globally.

A company spokesperson said, “We are proud to be a key part of Algerian industry, and we firmly believe Algeria can produce world-class porcelain tiles that rival international brands.”

A new product that turns heads

One of the highlights of VIVA Porcelain’s exhibition was the introduction of a new product with exclusive dimensions, launched for the first time in the Algerian market:

160 × 80 cm

160 × 26.5 cm

120 × 120 cm

These unique formats enrich the company’s collection, designed to meet the needs of high-end residential, commercial, and architectural projects.

A renewed commitment to export

With 30% of its production dedicated to export, VIVA Porcelain is strengthening its presence in international markets under the slogan “Made in Algeria”. This aligns with national efforts to reduce imports and improve the trade balance.

Advanced technology serving beauty and durability

VIVA Porcelain utilizes cutting-edge Inkjet digital printing technology, resulting in refined, modern tile designs. Their products are also highly resistant to humidity, scratches, and extreme weather, making them ideal for various applications.

About VIVA Porcelain

VIVA Porcelain is an Algerian company specializing in the 100% local manufacturing of porcelain tiles. With a modern production unit in Mascara and over 300 employees, it has become a key player in Algeria’s ceramics industry and beyond.

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